Our Vision is for 20% of all marketing and communication professionals to come from a BAME background.

What we do

Our Mission is to increase the number of graduates from BAME backgrounds working in the marketing and communications industry.

How we do it

We inspire interest by showcasing the many and varied career paths inside the MMC industry.

Why we do it

We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for BAME graduates.

Our aim is to work towards

  • 20% of the total young talent that enters our industry each year to come from BAME backgrounds
  • 20% of leadership roles represented by BAME talent

The #BAME20/20 ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our  Advisors are leaders in their chosen specialist area of Marketing, Media and Communications. They will champion the Ambassadors and help ensure that our initiatives are taken into businesses. #BAME20/20 will meet quarterly to update on activities and report back on successes. We will publish case studies and measures of successes annually. This is a long term programme committed to sustainable change.

f1 search and brands with values are working together supported by leading industry professionals to create #BAME20/20 – Meet the Changemakers

Meet the ‘Change Makers’

Amanda Fone

Amanda Fone

Founder and CEO of f1 recruitment & f1 search

Adrian Walcott

Founder & MD, Brands with Values

The Advisors


Karen Blackett

Chairwoman of MediaCom UK

Vanessa Kingori

Publisher, British GQ Portfolio

Puja Darbari

Business Unit Head, Salt Communications

Tove Okunniwa

Independent Consultant and Non-Executive Director

Chris Lawson

Chief Marketing Officer, Virgin Wines

Avril Lee

Managing Director, UK & EMEA Health Practices

Gemma Greaves

Chief Executive, The Marketing Society

Sara Bennison

Chief Marketing Officer, Nationwide Building Society

Daniele Fiandaca

Founder of Mutant and Co-Founder of Innovative Creative

Nishma Robb

Head of Marketing, Google

Mark Brayton

Interactive Marketing Director, Barclays
Chris De Haney

Chris de Haney

Business Development Director, ITN Productions

Sarah Ellis

Head of Marketing, Sainsbury

Pamela Brown

Marketing Director Aldermore Bank

Monica Chadha

Non Executive Director and Consultant in Entertainment and Media

Jen McAleer

International Marketing Director, Tesco PLC
Rachel Eyre

Rachel Eyre

Head of Marketing Propositions, Sainsbury’s

Jonathan Akwue

Managing Partner, Digitas LBi
doyel maitra 2

Doyel Maitra

Head of Consumer Affairs for Moneysupermarket.com
Adam Rubins

Adam Rubins

Chief Executive Officer, Way To Blue
mo lishomwa

Mo Lishomwa

Digital Transformation, Strategy, Product Development, Operations & Business Leader
Reeha Alder-Shah

Reeha Alder-Shah

Managing Partner, AnalogFolk
Richard Robinson 2016 headshot

Richard Robinson

Managing Partner, Oystercatchers // Econsultancy

The Ambassadors


Miriam Wright

Senior Marketing Manager at Dolby Laboratories
shaherah jordan

Shaherah Jordan

Marketing Research and Insight at Transport for London
Riku Heikkila 10261

Riku Heikkila

Strategic Comms Specialist at CNC Communications & Network Consulting
rupal patel

Rupal Patel

In-House Digital Marketing at KFC
Nishal Ratanji

Nishal Ratanji

Account Manager – Corporate Comms at Golin
Olivia Taylor

Olivia Taylor

Portfolio Marketing Manager at Sony Pictures
Stefan Dimov

Stefan Dimov

Account Manager at Yahoo!
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Chetna Sahai

Technology Analyst at Accenture

Aida Bashir

Marketing Manager at Christie
Ruwan Kodikara

Ruwan Kodikara

Corporate Communications at Amazon
shereene witter

Shereene Witter

Account Director at Franklin Rae
nicola parboo

Nicola Parboo

Programmatic Consultant at Group M
Maxwell Kalu

Maxwell Kalu

Senior Analyst at Milltown Partners
suzanne JohnsonSmith

Suzanne Johnson-Smit

Head of Brand Marketing at Aldermore Bank
sarah thompson

Sarah Thompson

Public Affairs & Research in the Labour Party
Emmanuel Ofosu-Appiah

Emmanuel Ofosu-Appiah

Corporate Comms Consulting at FTI Consulting
Rickin Majithia

Rickin Majithia

Output Journalist at BBC World News
Anna Afolabi

Anna Afolabi

Insight Executive at Havas Sports & Entertainment
Africa Munyama

Africa Munyama

Research Director at 2CV

Shana Marquez

Group Digital Director at Marathon Artists

Suraj Mashru

Manager, Technology at Golin

Kavya Rajagopalan

Senior Account Manager at Way To Blue

Stephen Oakes

Break Communications

Louise Thomas

Director at Break Communications