Where are they Now – Rupal Patel – Senior Manager Loyalty Marketing Engagement at McDonald’s

Where are they Now – Rupal Patel – Senior Manager Loyalty Marketing Engagement at McDonald’s

Rupal shares insights about her career to date. She is one of the very first BAME2020 ambassadors from when we launched in July 2016. 

I work in the Global Loyalty Team at McDonald’s. We work with McDonald’s markets around the world, to help them develop loyalty programmes that grow their business.

After I graduated from University, like many of my peers, I really didn’t know what career path was right for me, I just knew I needed to start earning some money, so I took on a temporary part-time Receptionist role at Vue Entertainment. My role there enabled me to get a glimpse of all the various business functions and decide which area I could see myself working in and played to my strengths- that function was Marketing. I was lucky enough to land a job in the Marketing team; the Digital Manager, at the time, Kathryn, took me under her wing and helped me build my career in digital.

I love that I get to connect and work with people from all around the world. It’s great being able to get different perspectives and it’s helped me grow both personally and professionally. I have been fortunate enough to work for some of the biggest brands in the world. When I first decided that a career in marketing was right for me, I would never have dreamed that I would be able to say that I had work for brands like McDonald’s, Cadbury and Domino’s. I have had many mentors along the way who have helped me in different stages of my career and in different ways, it’s too hard to narrow it down to one person.

I have always built and maintained good relationships. Working hard obviously plays a part too, but I think building a strong network is key to success.

I have been part of the BAME2020 journey since the beginning. I hope that in doing so, I am showing other members of the BAME2020 community that a successful career in marketing is for ‘the likes of us’.

Share This Post