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Time for Change in the Fashion& Lifestyle Industry

Time for Change in the Fashion& Lifestyle Industry

Amanda Fone and Adrian Walcott, Co-Founders of BAME2020, hosted the ‘Fashion& Lifestyle – Time for Change’ Event in late October where we were delighted to welcome an impressive line-up of speakers from the industry and over 80 guests.


The Fashion & Lifestyle industry faces many challenges in a world where the high street is under threat and consumers are enjoying a bigger voice. More than ever there is an expectation for organisations to be culturally relevant to have any chance of connecting effectively with their audiences.


We heard some truly inspiring talks from the following:

Maneeze Chowdhury, CEO and Akeil Onwukwe-Adamson, Account Executive of Exposure a leading Fashion & Lifestyle communications agency responding to the challenge through their work with clients.

Laboni Saha, Founder & Creative Director of L Saha, a luxury womenswear brand, took her career into her own hands in building her own label.


We also welcomed two excellent social change initiatives that are part of the BAME2020 network already working and engaging with diverse communities, rich with talented and ambitious people. Their website details are below if you want to find out more about how you can become involved with the invaluable work they are doing with youngsters.


Denise Stephenson and her teamROK (Reach Out 2 Kids)



Yuliya PankratovaJolt Academy, with Jolt intern, Melody Adeniran




About Adrian Walcott and Amanda Fone (BAME2020 Co-Founders)

Adrian Walcott –  Adrian is the Founder & MD of Brands with Values, a Cultural Alignment Company that helps organisations understand how aligned they are and if they are working towards the same goals. They work with large or small groups, executive teams as well as those on the front line. All of their work has a single goal – to create better organisations equipped for the future of business.

Amanda Fone – Amanda is the CEO & Founder of f1 Recruitment , Co-Founder of BAME2020 and proud to be one of Campaign’s top ten ‘Trailblazers for Change‘. Over 20% of f1 candidates come from a BAME background which is unprecedented in the Marketing and PR sector, and is the direct result of a decade of championing diversity in our sector. Our candidate gender split is 52% female and 48% male. f1 was one of the first recruitment companies in 2004 to offer flexible & remote working to its staff as well as championing flexible and agile working to candidates and clients. Amanda is the Co-Founder of Back2businessship, the Returners Programme for the MMC sector.

In 2017, BAME2020 was recognised in The Top 10 Campaign ‘Trailblazers for Change‘.

For further information, please contact: or call 07956 635576

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