Our aim  is for 20% of all marketing and communications professionals to come from a BAME background. And for this 20% to stay in our industry until they reach the very top jobs. 

What we do

Our Mission is to increase the number of people from BAME backgrounds working and having successful careers in the marketing and communications industry.

How we do it

We inspire interest by showcasing the many and varied career paths inside the Sector and shining a light on BAME success stories

Why we do it

We want to challenge the belief that the marketing and communications industry is not seen as a serious career option for BAME graduates & school leavers.

Our aim is to work towards

  • 20% of the total young talent that enters our industry each year to come from BAME backgrounds
  • 20% of leadership roles represented by BAME talent

The BAME2020 ambassador team are all role models and rising stars. They have each made a personal commitment to help with targeted messaging to young people about careers in our sector. Our  Advisors are leaders in their chosen specialist area of Marketing, Media and Communications. They will champion the Ambassadors and help ensure that our initiatives are taken into businesses. BAME2020 will meet quarterly to update on activities and report back on successes. We will publish case studies and measures of successes annually. This is a long term programme committed to sustainable change.

f1 recruitment and search  and Brands with Values are working together supported by leading industry professionals to create BAME2020 – Meet the Changemakers

Meet the ‘Change Makers’

Amanda Fone

Amanda Fone

Founder and CEO of f1 recruitment & f1 search

Adrian Walcott

Founder & MD, Brands with Values

The Advisors


Karen Blackett OBE

Country Manager, WPP

Vanessa Kingori

Publishing Director,  British Vogue

Puja Darbari

MD UK /SVP Partnerships & Communications, IARD (Int’l Alliance for Responsible Drinking)

Tove Okunniwa

CEO, London Sport 

Chris Lawson

CEO & Founder, Moreno Marketing

Avril Lee

Managing Director – Health, Red Consultancy & Board Trustee, Doctors of the World UK 

Gemma Greaves

Chief Executive, The Marketing Society

Sara Bennison

Chief Product & Marketing Officer, Nationwide Building Society

Daniele Fiandaca

Founder of Mutant and Co-Founder of Innovative Creative

Nishma Robb

Head of Marketing, Google

Mark Brayton

Owner Mark Brayton Ltd 
Chris De Haney

Chris de Haney

Commercial Director EMEA, ITP Media Group

Sarah Ellis

Managing Director, Gravity Road

Pamela Brown

CMO, consumer IoT, Vodafone 

Monica Chadha

Non Executive Director and Consultant in Entertainment and Media

Jen McAleer

Group Brand Director, Sky
Rachel Eyre

Rachel Eyre

Head of Brand Comms & Creative, Sainsbury’s

Jonathan Akwue

Executive Vice President, Publicis Groupe 
doyel maitra 2

Doyel Maitra

Group Communications Director, Hachette UK
Adam Rubins

Adam Rubins

Chief Executive Officer, Way To Blue
mo lishomwa

Mo Lishomwa

Director Strategic Alliances, Publicis Sapient
Reeha Alder-Shah

Reeha Alder-Shah

Employee Experience Director, Kin+Carta Connect 
Richard Robinson 2016 headshot

Richard Robinson

Managing Director, Xeim, Oystercatchers & Econsultancy

Katie Mark 

Producer at BBC World Services
Chi (Igboaka) Evi-Parker Marketing, Digital & E-Commerce Leader

Chi (Igboaka) Evi-Parker

Marketing, Digital & E-Commerce Leader
Patience Nyange Council Member at the Media Council of Kenya

Patience Nyange

Council Member at the Media Council of Kenya

The Ambassadors


Xenia Hughes 

Senior Account Executive – Right Formula
Vic Khagram Influencer Strategist at BCW

Vic Khagram 

Influencer Strategist – BCW
Toks Ayorinde SAE John Doe

Toks Ayorinde 

Senior Account Executive – John Doe
Marketing and Operations Assistant – LiveWire Sport -- Emily Chow

Emily Chow

Marketing and Operations Assistant – LiveWire Sport 
Dakota Branch-Smith PR and Studio Assistant

Dakota Branch-Smith

PR and Studio Assistant 
Shahin Rasti – Account Director – Fuse

Shahin Rasti 

Account Director – Fuse

Jason Jung

Account Executive – LiveWire Sport 
Honica Sharma – Junior Print Media Executive - The Specialist Works

Honica Sharma 

Junior Print Media Executive – The Specialist Works
Nishal Ratanji

Nishal Ratanji

Founder of his own start up Content & Comms business in 2020
Hephzibah Kwakye-Saka Senior Campaigns Manager at Riot Communications

Hephzibah Kwakye-Saka

Senior Campaigns Manager, Riot Communications
Stefan Dimov

Stefan Dimov

Client Solutions Manager, Samsung Ads
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Chetna Sahai

Technology Consultant, Accenture

Aida Bashir

Senior Marketing Manager, Strawberry Star Group
Ruwan Kodikara

Ruwan Kodikara

Senior Manager Corporate Communications, Amazon
shereene witter

Shereene Witter

Communications Director, NBC Universal International Studios
nicola parboo

Nicola Parboo

Industry Manager, Google
Maxwell Kalu

Maxwell Kalu

Founder & CEO, African Warriors Fighting Championship
suzanne JohnsonSmith

Suzanne Johnson-Smith

Brand Marketing Consultant
sarah thompson

Sarah Thompson

Political Advisor, The Labour Party
Emmanuel Ofosu-Appiah

Emmanuel Ofosu-Appiah

UK PR Manager, Mercer
Rickin Majithia

Rickin Majithia

Consultant, HK Strategies, Middle East
Anna Afolabi

Anna Afolabi

Insight , 1000 Heads 
Africa Munyama

Africa Munyama

Research Director at 2CV

Shana Doherty (Marquez)

Founder, Generosity Bank + Digital Marketing, Flash Entertainment UAE/UK

Suraj Mashru

Global Boardroom Insights PR & Social Media Lead, EY

Kavya Rajagopalan

Senior Media Strategist/ Senior Account Director, Freelance 

Stephen Oakes

Co-Founder, Break Communications
The Other Blue

Louise Thomas

Director at Break Communications

Olivia Taylor

Senior Marketing Manager, EMEA IMAX